Strategic Planning


First, we will have a discussion of needs, defining your eCommerce initiative and the best path to achieving your online goals. We will confer on your industry, your customers, your employees, and how to establish a website that serves all efficiently. Together, we will establish an internet strategy and a step by step plan for implementation.

DESIGN MEETING
You will be asked to bring key elements to this meeting, during which we will discuss the core web design – home page, site layout and navigation, the cohesive feel of the site, and branding requirements. We will establish the user experience appropriate for your target market, and discuss the implementation of additional functionality.

Ready Your Content


GENERAL CONTENT - This includes such content as company contact information, management bios, press releases, etc.

These pages should be written by your subject matter expert. Review content currently available for applicability, including portions of your existing website and those of the manufacturers that you represent. The EPORIA team is available to assist you in any way necessary. Additionally, our content info team is available to apply decades of marketing and SEO experience to managing the content project on a per project quote basis.

PRODUCTS - Assemble appropriate info for the line of products that will be available. This includes images, descriptions, appropriate keywords, pricing variants, specs, etc. If you do not have one, establish an Internet Merchant Account at this stage.

SHOPPING CART - Set up store details for proper shopping cart functioning, such as shipping carriers, ship-from addresses, gateway account details, etc.

KNOWLEDGE BASE - Assemble your existing knowledge base in the appropriate format.

RELATIONSHIPS - Begin to establish the relationships necessary to obtain pre-published content and build linking relationships.

Merchandising - Organize your content for best presentation.

• Easily create the department/sub-department structure.
• Establish customer notification messages for automatic email notification functions.
• Keywords are assigned during this step. Keywords are essential not only for organic Search Engine Optimization, but also for guided search within the site.
• Set up special pricing, sales, coupon codes, and other promotional programs designed to convert more shoppers to buyers.
• Set up Featured Items, Featured Products, Featured Departments, and other Feature Displays to showcase your most popular or highest margin items.

User Training
EPORIA instructs the person responsible for the day-to-day upkeep of the website in the optimal use of the EPORIA management tool. All steps are guided by training manuals and live support as needed.

Design and Development
Extracting the ideas and concepts expressed in the Design Meeting, our experienced web design team creates the look and feel of your site. All final decisions regarding site design will be made by your team.

Site Structure Built
EPORIA’s web development team implements your design decisions on a customized component structure to build the framework of your site.

Site Review
Once the website is considered complete, it will be reviewed by EPORIA. Testing will occur to ensure website functionality and design compliance. Any issues discovered will be remedied at that time. It is vital that you review your site at this point as well, to ensure that the content entered is complete and accurate.

Launch


Once approval has been given, EPORIA will make your new eCommerce website live for the world to see.

EMAIL RESPONSE DROP and continued communication

• EXISTING CUSTOMER BASE – Communicate the exciting news!
• TO POTENTIAL CUSTOMER BASE – Introduce your new site as an avenue for products, services, and industry information. Establish your company as a subject matter expert, and your site as a resource.
• Initial Email Communications will be monitored by EPORIA to avoid potential pitfalls.
• Track all receipts, click-thrus, bounce-backs, opt-outs, etc, as well as purchases made as a result of these communications.

Sell More


Expand Your Databases Infinitely - Expand permission-based email lists, knowledge base, available products, FAQs, etc. Use the EPORIA central management tool as the repository for new information, keeping it ordered, searchable, and easily attainable.

To help you grow your online business, EPORIA offers unsurpassed customer service and ongoing support.

EPORIA will continue to partner with you to market your ebusiness location, help keep your website current, and complement and streamline your sales and marketing projects.

Click here to Contact EPORIA Today
or call 877.276.2402