Conversion is all that really matters. Sure, EPORIA designs pretty websites that are easy to maintain and infinitely scalable. But your goal is to sell. EPORIA's Conversion Marketing™ methodology drives more qualified traffic through your incredibly usable site, resulting in higher conversion = more sales.
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EPORIA’s proprietary interactive marketing methodology vaults conversion to the next level. This comprehensive approach recognizes that there are two prongs to website marketing:
- Bring in qualified traffic to the website.
- Drive those visitors to buy.
Web marketing efforts often fail for the same couple of reasons:
- Monetary investment is misguided – spent on advertising or pay per click (PPC) search engine marketing without first ensuring that advertising is appropriately and ideally targeted to potential buyers.
- The website fails to convert the traffic to sales.
Paid website advertising is frequently part of a strong website promotion plan. But without an understanding of who your customers are, what they’re looking for, and where they’re looking, those dollars are wasted. The first tenet of EPORIA Conversion Marketing is to know your customer.
EPORIA puts its internet marketing expertise to work for you, to identify:
- The search terms that are most frequently used by your target customers.
- Which terms perform the best on your website.
- How to optimize your website to pull in those customers.
- The specific details within the website structure that will generate the largest sales from the most shoppers.
Search engine optimization (SEO) maximizes website content to pull in more qualified traffic by improving the website’s rankings in search engines. However, if the eCommerce Platform is not inherently search engine friendly, all the optimization in the world is useless. Search engine friendly websites make it easy for the search engine spiders to crawl through the entire site and index every page. EPORIA websites are ultimately, fundamentally search engine friendly, so that search engine optimization efforts have the biggest possible impact on rankings.
EPORIA’s Conversion Marketing experts guide your website’s optimization efforts. From the website’s navigation to the featured content, and of course the Meta tags, every piece of text on the website ideally showcases your key terms.
The resulting highly qualified traffic is logged in EPORIA’s deep analytical tools. These statistics are analyzed to determine the terms that perform best. The website is then adapted to support those ideal conversion terms. Continual monitoring and optimization continue to increase the traffic, and improve the quality of that traffic.
Of course, the whole point is to sell. Somehow, this detail gets lost in the minutiae of SEO, PPC, and web design. No matter how many visitors land on your website, if they don’t buy then nothing is gained and your advertising budget is squandered.
This is where EPORIA really shines. Every website developed and designed by EPORIA’s Conversion Marketing experts simply drives more visitors to purchase. Employing EPORIA’s proprietary usability practices, the layouts, designs, contents, and calls to action all usher the visitor through the online shopping experience, instigating larger orders and leading more shoppers to complete their orders.
On the cutting edge of eCommerce development, planted firmly on a foundation of growing traffic and conversion rates, EPORIA builds sites that sell more.
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