Beating the competition in the SEO game is all about keeping up with online buyer behavioral trends and staying ahead of the curve. EPORIA's SEO experts bring this information to you, with the latest in search engine optimization trends and tools to gain ranking in the search engines.
Finding Focus to Avoid PPC Competition
7/31/2010
Pull up any search engine and type in a common term. Let’s use “gourmet food.” My search engine of choice gives me over 42 million results. Currently, users search for the term about 4,400 times per month. In Google AdWords, the pay per click suggested bid is approaching $1.50 per click. The upshot: there is a lot of competition for this term.
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Knowing your Customers’ Lingo
7/31/2010
The jargon and industry terminology that you use are not necessarily the terms that your target customers will type into the search engines. Unless you understand what your ideal shoppers are actually searching for when they want to find your website as a result, you cannot possibly optimize your website for them.
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